Code of Ethics Comparison Essay

Contrasts and likenesses were portrayed in the Code of Ethics of the American Counseling Association and the American Association of Christian Counselors. The two codes are practically identical from multiple points of view. The American Association of Christian Counselors center around the Christian perspective and the American Counseling Association depends on world perspectives. Understand that guides ought not force their own qualities on customers, anyway religion essentially comprise of convictions that people adjust and practice. All advocates ought to stay inconspicuous when offering types of assistance customers and permit them to settle on the choice in the event that they decide to embrace a specific worth or strict conviction to assist them with adapting to life. The general likenesses of the ethic codes American Counseling Association and American Association of Christian Counselors comprises of giving assistance to customers who are in an emergency circumstance. As per the content, The ACA and AACC codes both empower customer development and improvement which cultivates sound connections. The two of them look to stay away from mischief and individual qualities while helping customers. The two of them illuminate customers regarding educated assent and secure customers to acquire their trust with the goal that they can make a progressing organization, by looking after classification. The two of them think that its imperative to keep up trust in attention to affectability with respect to social decent variety. Both ACA and AACC regard the privileges of protection of their customers (Corey, G, Corey M and Callanan, 2011, pg. 94). I feel it is fundamental for all advisors to comprehend a client’s social foundation, strict conviction and qualities to viably give proper consideration when deciding. This data will permit advocates to settle on better educated choices and construct a more grounded organization. As indicated by the content, both ACA and AACC keep up records to guarantee customers are given the best assistance which permits the instructor to keep up a congruity record for future meetings (Corey, G, Corey M and Callanan, 2011, pg. 173). The distinctions in the two morals codes comprise of the accompanying: According to the American Association of Christian Counselors (AACC) crucial to carry respect to Jesus Christ and his congregation, advance greatness in Christian guiding, and carry solidarity to Christian instructors. A progressively point by point and conduct explicit moral code is required for Christian instructors basically in view of awkward administrations among Christian advisors, unprotected lawful status, and the imperativeness and developing development of Christian directing. This code shows four floods of impact which incorporate the book of scriptures; norms of Christian guiding and the built up psychological well-being disciplines; Christian and emotional wellness callings; current and creating gauges got from emotional well-being and service related law. As per the content, Christian advisors ought to keep up the best expectations of ability with trustworthiness. Christian advocates are seen honest, instructed, and experienced. Christian instructors don't affront other expert advocates, emotional well-being experts (Clinton and Ohlschlager, 2012, pg. 264). Contrasting and balance obligations with customer and to the Profession According to the American Association of Christian Counselors, Christian advocates will ensure customers and do no mischief which is the principal rule of expert ecclesiastical moral direct. Christian advocates will communicate a caring consideration to any customer, administration asking individual, or anybody experienced over the span of training or service, regardless of race, ethnicity, sex sexual conduct or direction, financial status, instruction, category, conviction framework, values or political alliance. Christian guides recognize that customer clashes are unavoidable. Christian advocates make legitimate move against the destructive conduct of different advisors and ministers. Customers will be secured against damage and risk any place it is found. Christian instructors will not approve or advocate for premature birth and the fetus removal related exercises of customers. All advisors will consider and educate customers regarding elective intends to fetus removal and to the extent it is conceivable, will keep on serving customers and work sympathetically with them through the premature birth emergency. As indicated by the American Association of Christian Counselors, Compared to different experts, Christian guides will not excuse or backer for the quest for or dynamic contribution in gay, transgendered, and cross-dressing conduct, and in the appropriation gay and lesbian and transgendered ways of life by customers. Christian guides won't advocate for or bolster customers who wish to kick the bucket because of clinical reasons, or bolster the utilization of medications to be used to end a real existence. The passing of a patient may happen be that as it may, starting activity to end a critically ill patient’s torment is exploitative. As indicated by the American Association of Christian Counselors, Christian advocates don't give directing to close family or companions because of the irreconcilable situation. They assume that double relations with other relatives, colleagues, and intimate, club, affiliation, or gathering individuals are conceivably problematic and best stayed away from. In many cases, loved ones may get outraged when offering proficient help. Christian advocates alongside different guides will make sure about customer assent for all directing and related administrations. This may incorporate video/sound taping of customer meetings, the utilization of administrative and consultative assistance, the use of extraordinary methods and assessments, and the correspondence of customer information. As per the content, Christian advocates may allude customers who are past their capacity or extent of training or when meeting is improper, inaccessible, or fruitless. Referrals ought to be facilitated after the customer is given educated decisions regarding referrals (Clinton and Ohlschlager, 2012, pg. 264). As indicated by the American Association of Christian Counselors, Christian guides are energized, past their charge plan, to make a segment of their time and administrations accessible without cost or at significantly diminished expense to the individuals who can't pay. Then again, guides may not offer types of assistance to customers without some type of installment. In many cases, Christian instructors appreciate what they do and may stay away from money related practices that could bring about avarice. Christian instructors feel negative toward high charges and delayed treatment for fiscal additions. As indicated by the content, Christian guides don't retain administrations to anybody of an alternate confidence, religion, section, or worth framework. It is fundamental for Christian guides as ell as different instructors to comprehend the client’s conviction framework and social foundation so as to give the most ideal consideration (Clinton and Ohlschlager, 2012, pg. 273). Christian advocates ought not force their own qualities anyway support the client’s values in an expert way. Understand that Christian instructors don't forsake customers. Administrations ought to never unexpectedly end without adequate notification and legitimate notice for end or referral.

Define the concepts of altruism Essay Example for Free

Characterize the ideas of selflessness Essay Selflessness is characterized as a caring concern or represent the government assistance and great of others.â A benevolent individual isn't inspired to do great as a result of remuneration or duty.â A simply charitable individual gives without thought to advantages, prize or acknowledgment.  â â â â â â â â â â Autonomy in the general sense is a people ability to settle on objective choices without pressure from any quarter.â In the ethical sense, self-rule is the premise of a people moral obligation regarding his activities.  â â â â â â â â â â Human respect alludes to a people condition of trustworthiness, exemplary nature and ethicalness.  In another point of view, human poise implies the characteristic right of individuals to be agreed unqualified regard without respect for his sexual orientation, race, status, and political tendencies.  â â â â â â â â â â Integrity is an idea that alludes to a people consistency in getting things done and in his standards. Individuals with trustworthiness act as per their convictions and worth framework.  â â â â â â â â â â Social equity is an application, instead of organization, of equity in all aspects of society.â When there is social equity, each citizen is reasonably and impartially treated and gets a considerable amount of cultural advantages. Depict how each worth effects the act of an expert medical attendant. An expert medical attendant ought to have an inherent need to help without thought for reward.â By applying unselfishness to the training, the medical attendant improves as a guardian who genuinely thinks about the prosperity of the patient.  â â â â â â â â â â Autonomy impacts the expert medical attendant as in he is answerable for the life of his patients.â He must be alert and cautious in playing out his undertakings since it is his ethical commitment to ensure the patients life isn't jeopardized in light of errors.â The medical caretaker must be skillful in surveying and performing quiet consideration utilizing information and expert aptitude.  â â â â â â â â â â Human pride influences an expert medical attendant since he needs to regard his patients regardless of who he is.â at the end of the day, the medical caretaker can't victimize any patient.  â â â â â â â â â â In the nursing calling, a medical caretaker with honesty acts and plays out his obligations in understanding to measures and morals and he doesn't flounder in his obligations.  â â â â â â â â â â Social equity requires the expert medical caretaker to do his support of each individual from society.â In a similar way, the attendant is required to treat the entirety of his patients decently and evenhandedly as individuals from network. Talk about how understudy shows esteems recorded previously.  â â â â â â â â â â An understudy must examination nursing not on account of the apparent budgetary rewards or professional stability in the future.â He should contemplate nursing since it his most prominent want to do great.  â â â â â â â â â â Autonomy is appeared by an understudy when he shows duty regarding his studies.â He doesn't let his companions pressure him into doing exercises that are not viewed as good and legitimate.  â â â â â â â â â â Human poise is exhibited by an understudy when he shows regard for the entirety of his colleagues, instructors, and others he comes in contact with.â He doesn't engage musings of being socially better or sub-par compared to anybody.  â â â â â â â â â â An understudy of uprightness does his coursework reliably and responsibly.â He doesn't play hooky and doesn't perform irresolutely in class.  â â â â â â â â â â Social equity is relevant to an understudy by not impeding different understudies to have the benefit of education.â This could mean, avoiding harassing acts and different demonstrations of hostility towards different understudies. References Morgan, S.H. (2007, September 27).â The Forces of Magnetism: Core Characteristics to Achieve  â â â â â â â â â â Magnet Recognition.â Medscape Online.â Retrieved September 26, 2008, from  â â â â â â â â â â http://www.medscape.com/viewarticle/562944?src=rss Nermin, E., Altun, I. (1998).â Professional and Personal Values of Nursing in Turkey.â Eubios  â â â â â â â â â â Journal of Asian and International Bioethics, 8, 72-75. National University.â (2008).â Professional Nursing Values.â Retrieved September 26, 2008, from  â â â â â â â â â â http://www.nu.edu/LIBRARY/Reserve/nsg310.html

Resolve to Write More This Year 5 Important Articles About Writing

Resolve to Write More This Year 5 Important Articles About Writing For a long time I was an aspiring writer. Which means I didnt write much. Sure, I aspired as hard as I could, and yet my quill produced nary a paragraph. Of course once I got serious, I stopped aspiring and started writing. Perhaps you, too, aspire too much, write too little. If so, then maybe this is the year to  get serious. Here are five articles Ive written about writing to help inspire that change. 1. How to Improve Your Writing: 3 Tips. The three most important tips Ive learned about writing over the years. 2.  Create Your Masterpiece, a 16-Step Guide. I wrote this essay with my friend Julien Smith, the New York Timesâ€"bestselling author of  Trust Agents. 3.  Making Money as a Writer Is a Curious Thing. In this  interview from Micropublisher magazine, I discuss earning a living as a full-time writer. 4.  Steal This Blog Post. Thoughts on copyrights in the digital age. 5. How to Publish an Indie Book. A six-part, in-depth essay/podcast series that Colin Wright and I created to help people follow our publishing recipe. Bonus: 20 Recommendations for Your Blog. Blogging is perhaps the fastest way to improve your writing and gain a readership. These 20 lessons can help you start blogging in a meaningful way.  Piece of cake. For more free writing tips, follow my How to Write Better tips on Facebook and Twitter. Also, if you’re interested in taking a deeper dive, I teach an online writing class called How to Write Better. During my tenure, I’ve taught hundreds of students how to improve their writing (testimonials). Subscribe to The Minimalists via email.

The United States And Japanese Economies - 1583 Words

A Leading Indicators Comparison of the United States and Japanese Economies The United States has for more than a century maintained the largest economy in the world. Japan, on the other hand, currently has the third largest economy in the world (according to some estimates) after realizing incredible growth since the damage and ruin it experienced during World War II (BBC, 2015). This essay compares and contrasts the current economies of the United States and Japan in terms of three leading economic indicators: real Gross Domestic Product (GDP), inflation, and unemployment. While some similarities exist between the two economies this comparison will highlight what the differences mean in terms of economic health for the two countries. Real GDP (Gross Domestic Product) One of the most comprehensive measurements of the health and well-being of a country’s economy is considered real GDP (AIAA, 2003). Real GDP is defined as the â€Å"value of the entire output produced annually within a country’s boundaries, adjusted for price changes† (Arnold, 2011, p. 145). According to the American Association of Individual Investors (AIAA), (2003), real GDP indicates â€Å"how fast [a country’s] profits may grow and the expected return on capital† (p. 14). A country’s actual GDP can increase or decrease due to changes in inflation, so since real GDP is adjusted for changes in price, it is a truer measurement for comparison purposes. To present an apples to apples comparison, this section willShow MoreRelatedEconomic Growth Of Post War Japan1361 Words   |  6 Pagesand reconstruct their economy. It is revealed that the Japanese economy was on its way to recovery, which received a rapid development since the war, and t he reconstruction of Japan had spent less than forty years to become the world’s second largest economy in the 1980s. 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Acc 561- Week 4 - 1573 Words

Larson Inc. must consider the alternative economic futures for their industry. In any market, economic conditions will change over time. The company must be able to adapt and change with the economy to remain successful. The company needs to find solutions for the changing economy to keep increasing their revenue and decreasing their costs. The economy may go through a recession, expansion and peaks over their years in business. Larson, Inc. needs to analyze the difference scenarios and determine the best course of action for each type of economic future. Also, the company must consider the economy’s stage in the business cycle to make well-informed decisions. Economic projections The business cycle will have continual change†¦show more content†¦should engage in perfect price discrimination, because the monopolist practicing perfect price discrimination will produce a larger output than the monopolist that doesnt (McConnell 2009). 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Another benefit to an expanding economy is the likelihood that slower markets such as recreational electronics will likely grow. Research and development teams should begin to incorporate technology aimed at personal gaming devices, personal readers, and digital video recording devices. This will allow Larson Inc. to offer a technologically advanced battery that meets theShow MoreRelatedAcc 561 Week 4716 Words   |  3 PagesWeek 4: Costing Methods The week four individual paper addresses the implementation of Activity Based Costing (ABC) by Super Bakery, Inc., a virtual corporation founded by Franco Harris. Specifically, management strategies, the reasoning behind an ABC system, and the alternatives of a job order cost system or a process order cost system are assessed for this enterprise. 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E-Business Paper Free Essays

E-Business Paper Jim Jones ACC/340 Joyce Williams December 3, 2012 ? Barnes Noble has functioned well as a brick and mortar store since its inception. The company has developed over the years by adopting new products and keeping up with e-commerce as it has started develop. The company has been able to keep up with changes in the economy due to the development of the internet and e-commerce. We will write a custom essay sample on E-Business Paper or any similar topic only for you Order Now We will examine how e-commerce has affected how the world around has changed. E-commerce has taken affect on how supply and demand functions in markets. Price is a bigger point on an online purchase than it is in brick and mortar stores. It is much easier for customers to search for a product and the cost of them doing their research is greatly decreased. A customer is able to see all or most of the products that are available and are easily able to compare them side-by-side. Many retailers do not have brand recognition. This is due to the somewhat high turn around in the internet business along with newer existence of e-commerce. Online stores may not be able to exist in markets that have high demand products where the consumers want the product now. For this reason, there are not many online markets for perishable products. This is due to the delay because of shipping needs to occur and the high cost of immediate shipping. There is a lower cost for e-commerce because you have less overhead and you do not need to go through a middle man to get your product. Many internet stores will sell to customers that live nowhere near their physical location. This allows a company to break into a whole new audience that they would not have been able to develop with just one physical store. A deterrent for using an online store is the time it takes to get a product after it has been ordered. Most physical items that can be delivered through an online store are also available at a brick and mortar store. Consumers will weigh the opportunity cost of waiting to determine if it is worth the wait. For this reason, some brick and mortar stores can justify higher prices for high demand products. A risk that some businesses run into is their consumers’ personal information. There is an extra cost the secure their consumers’ information. Information like an address or a consumer’s social security number may be stored in the online system so it is important to protect this information. A large benefit from using a business through e-commerce is that there is a lower distribution cost. This often occurs because certain areas of the supply chain have been removed. The development of the internet has made it much easier to track trends. This means that there are fewer inventories that need to be maintained because we can easily determine when certain products will be bought. Since there is already a delay because of shipping times, it is less of a problem when something is out of stock versus a brick and mortar store. (Lieber, 2011) Barnes Noble has been able to keep up with its main competitors Amazon and Google by investing in its Nook e-business and developing an online store for physical books and e-books. Over the second quarter in 2012, Barnes Nobles’ â€Å"digital content revenue grew 38 percent during the second quarter, but that was down from a 46 percent increase in the fiscal first quarter. † (Anderson, 2012) Despite the shortcomings of the most recent fiscal quarter, the overall stock for Barnes Noble has increased by 11 percent throughout the past year. Barnes Nobles’ e-business continues to be challenged by the further development of Apple’s iPad Mini, new Amazon Kindles and Google’s Nexus tablet. Barnes Noble has done fairly well to keep up with the e-business competition and has only lost 3 percent in revenue from brick and mortar stores. (Anderson, 2012) Where Barnes Noble falls short is their lack of apps for their tablets. Some of the other tablets are selling better because they are multi-functional whereas the Nook primarily functions to read books and magazines. Barnes Noble has done well to keep up with the competition and maintain a viable stronghold in the bookstore industry. ? References Anderson, M. (2012). Barnes Noble reports net income for 2Q. Retrieved from http://www. miamiherald. com/2012/11/29/3118537/barnes-noble-reports-net- income. html#storylink=cpy Lieber, E. , Syverson, C. (2011). Onlive vs. Offline Competition: Prepared for the Oxford Handbook of the Digital Economy. Retrieved from http://home. uchicago. edu/syverson/onlinevsoffline. pdf How to cite E-Business Paper, Essay examples

Warm Fuzz Cards Case Essay Example

Warm Fuzz Cards Case Essay This case deals with the dilemma faced by Eric Mills who is the founder and CEO of Warm Fuzz Cards. She is the sole decision maker of the organization and currently is facing a problem with regards to deciding her business growth strategy. Eric is married to Craig and they decided to start a family within one year. She is therefore unsure whether to grow the business quickly or at a slower rate and therefore has to decide at this point which strategy to implement. Warm Fuzz Cards sole owner is Eric Mills who founded the organization with simply a laptop and a gifted card printer from a relative. We will write a custom essay sample on Warm Fuzz Cards Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Warm Fuzz Cards Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Warm Fuzz Cards Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mills has always had a strong passion for art which she pursued at an early age and developed sales/ management expertise during her work in the medical field. Craig while having a Job as a human resource executive at a large firm also assisted Eric with assembly and in quality control. Currently, all the management functions are performed by Eric Mills which include accounting, finance, marketing and sales departments. The firms organization structure is fairly straightforward with Eric being the sole owner/ manager and Craig as quality control and assembly worker. The philosophy for Warm Fuzz Cards came from Ericas desire of having cards not only for occasions but Just to spread warmth and fuzziness. While Eric enjoys more control and considered a slow growth prospect, Craig on the other hand was a proponent of faster growth. This is perhaps the only conflict of objective existent within the firm as Craig obviously as a husband would play a major role in advisory. Warm Fuzz Cards current marketing and sales strategy is focused on building more relationships with retailers, exploring new opportunities in card industry and developing custom cards. Mills has a base of 150 retail customers across Canada. Most of her customers are small store owners and thus Mills maintains a strong personal relationship. Unlike most Mass card manufacturers, Mills also made card modifications and loved the feedback from customers to help her generate better ideas. Apart from this, Mills also identified an opportunity in custom card products such as wedding invitations and business cards. Mills used the internet as her promotional strategy by developing a website and using social media tools to promote her ideas, designs and products. The Corporate market was another customer that Mills identified as companies looked for custom cards for holidays, events etc. Most of the marketing for corporate clients was carried out through word of mouth. The design strategy and expertise of Mills is what separated her from the competition. There was a unique modern style to Ericas products and the focus on high quality and customer satisfaction set it apart from the rest. The production strategy for Mills focused on the type of customer and was extremely customer specific. Retail customers made really small orders and Eric used a Just-in-time model which enabled her to meet unique wants at low risk. She invested in a high quality printer to make small batches but this significantly increased her material costs as it would be cheaper to mass print. The rest of the stationery supplies were purchased from a local store for the lowest price available. Embellishments were bought from a local craft store. For custom card products, Mills currently had them in her office while larger orders were outsourced to a print house. Cost of this varied depending on the handwork, embellishment and size of order. So far the results for Eric are positive with monthly sales averaging $3,500 in 2008. Warm Fuzz Cards does not have a particular mission statement that defines its objectives. It is based on a philosophy to make people smile and gifting people cards for almost any or no occasion whatsoever. The pure purpose was to spread warmth and fuzziness. Mills clearly had a strong passion for card design and leading a business. Her openness to ideas, creative mind and graphic designing skills make her fulfill the philosophy in a perfect manner. Current customers as mentioned primarily include retail stores mostly small vendors, marriages and corporate clients. The custom card business accounts for 50% of the sales, while retail makes up the other 50%. She sold the cards to retailers for $2. 25 whilst material cost in office was $0. 50 per card. Mills labor cost is hard to estimate although she did withdraw a small salary from the monthly revenues. Custom cards however offered greater margins as wedding invitations were sold between $5-10 each whilst material cost was only $1 per card. Custom business cards also provided good revenue generation as corporate clients would place large and repeat orders. It appears that the custom radar business is more profitable than the retail business and offers a great opportunity for Warm Fuzz Cards to expand. The channel of communication used by Mills for her retail clients were mostly through personal telephone calls. In this way Mills was able to develop a more personal relationship and at the same time receive valuable feedback from the customers. In terms of custom cards, corporate clientele was communicated purely through word of mouth. For wedding invitations, Mills used online communication channels by creating a website, social media pages and free listings on websites. The firms pricing in comparison to its competition was fairly similar. Greeting card price range between $0. 50 to $10 in the market. Typical cards would have average price of $3 while other custom cards were sold for higher prices. In terms of the industry, annual card sales were estimated at $7. 5 billion. Warm Fuzz Cards sales for 2008 were a mere $42,000 which makes its market share insignificant. In terms of revenue generation, Warm Fuzz Cards revenue has grown from its previous year of operations. In 2007, annual sales were $24,000. This meaner that the percentage growth in revenue between the years 2007-2008 is 75%. It indicates the great potential the business has to grow even though its small nature. Cost structures based on 2008 sales would mean that $21,000 was revenue through retail stores while $21,000 from custom cards. This meaner that around 9,300 cards were sold through retail stores, which gives a material cost for the year of $4,600. This meaner gross profit would be around $16,400. It would be hard to estimate the profit generation from custom cards due to the varying price and cost structures. Overall due to low overhead, it would be safe to conclude that Warm Fuzz Cards is operating profitably. There was no financing required for the initial setup as Eric had a laptop and the printer was gifted by a relative. As everything was produced to order, there was no financing required for inventory and overhead costs were very low and included costs such as phone, internet, website etc. It is sold mostly in retail stationery stores. The greeting card market itself can be broken down into several segments such as seasonal and everyday cards, Occasions, custom cards etc. The industry is fairly large and likely to boom during strong economic periods. In terms of competition, major competitors included Hallmark and American Greeting brands with their overall market share being 85%. As need for convenience rose, more cards were sold at convenience chains and specialty stores were slowly getting eliminated from the marketplace. These two firms clearly dominate the card industry and can threaten to eliminate small businesses. E-cards were another significant competitor as use of electronic cards increased due to the availability of technology. Generally, firms in this type of industry compete with each other on innovation and ideas. High quality product and great service are other areas f competition due to the nature of the card industry. Warm Fuzz Cards measures perfectly to how most firms in the industry compete. It has the creative entrepreneur in Eric with great graphic designing skills and openness to ideas. Mills great passion for her work meaner she ensures quality in the product. Customer service is also of high priority with reruns being made if any issue arises. A SOOT analysis would provide us with a good indication of the current situation of Warm Fuzz Cards. The strengths associated with the business lies pretty much in the entrepreneur Eric Mills. Her passion for her work, experience in leadership, graphic design and sales skills make her the most important asset of the firm. Another strength is the favorable growing conditions of the greeting card market with an average of 11% growth between 2004 to 2006. Mills also possessed an extensive portfolio of designs which enabled creation of custom designs in a speedy and efficient manner. The Just in time production strategy is another strength of the firm as it does not lead to money tied up in the inventory and gives the business flexibility. In terms of weaknesses, we can identify several that Warm Fuzz Card faces. The firm has a market share thats insignificant which meaner it would be hard for Mills to gain any financing for expansion. The lack of enough staff is another weakness within the organization as Mills has too much tasks to handle. This would not help her to focus on the more strategic objectives of the business and would slow down the progress of growth. The other major weakness is the inability to produce large quantities which can lower costs significantly as well as enable the business to greaten its market share through greater revenue. Several opportunities can be identified for Warm Fuzz Cards. The first big opportunity is her Toronto retail connection that has nationwide stores selling cards and gifts. This would enable her to expand the business and take it to new heights. Another opportunity is the wedding invitation segment which yields a high profit margin for Mills. By investing more in this area, profitability can improve and she would be able to finance the growth of the company internally. Further, she could use her own sales skills and invest in trade shows/events to expand her client base. The threats faced by Warm Fuzz Cards include the heavy competition faced from industry leaders. Another wreath is the booming electronic card industry, which could make the traditional card industry obsolete. The fact that smaller specialty stores were closing down was biggest competitive edge Warm Fuzz Cards has is its entrepreneur who has the ability to create unique modern designs and who is passionate about her business. Eric Mills is considering several alternatives with regards to the current problem. She basically has to decide whether to partner with someone or seek for an investment/loan as the main issue was funding. She could grow the business slowly which would allow her greater control and flexibility. The other alternative would be to expand the retail aspect of the business by partnering with a large national chain of stores. This would greatly boost revenues and profitability as large orders would be required. However, this would require a significant investment in inventory. Another option was to hire staff in accounting and finance so that Mills could focus on other more important aspects of the business. Other possibilities were hiring a sales broker, marketing team or graphic designer. A sales broker would have a good network which would allow Mills to promote her business. However, since Warm Fuzz Cards might not get attention from a broker due to the small size of the business. Online campaign would enable her to focus on high margin wedding invitation cards which would boost profitability considerably. The recommended strategic option would be for Mills to grow her business. It would be better to get the business to a certain level before starting a family. Mills should therefore close the deal with the Toronto connection as this gives great revenue potential for her firm. An investment in inventory would be required since order sizes would be large. Mills would also have to hire someone for the financial and accounting side of business as well as quality control. This would increase costs but allows for mass production. In order to implement this plan, Mills should focus on getting a loan from a bank or an angel investor. By using her sales skills, she should then seal the deal with the Toronto connection. The cash should then be invested into inventory and employing of staff. Mills should then take charge of sales, marketing and strategy of the business whilst employing staff for accounting, finance and production.